Newspaper features on ''SOLD'' properties
Notice to reader
Please note that the following article has not yet been updated since the coming into force of the new Real Estate Brokerage Act on May 1, 2010. The OACIQ positions which are conveyed in this article may have evolved since the date of its publication. It is your responsibility to ensure, at all times, that you are acting or that you are exercising your rights or recourse in accordance with the Real Estate Brokerage Act, its regulations or any other applicable law.
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Are you allowed to divulge the information?
Source: ACAIQ
Newspapers often have real estate features in their pages. For content, journalists sometimes turn to real estate brokers and agents asking for detailed descriptions sheets containing the selling price of properties after the act of sale has been notarized. A photograph and the selling price of the property are published in the paper. It is important to remember that a member may not advertise without a brokerage contract (1). In addition, a member must respect the secrecy of all confidential information on his client (2). In order to provide this information to journalists, the agent or broker thus approached must get prior authorization from the buyers and sellers of the property that will appear in the column. Without this authorization, providing this information to journalists is a violation of your confidentiality and publicity obligations under the Real Estate Brokerage Act. Therefore, do not take it upon yourself to provide this information, even if it may be otherwise available, for example via the land register. For more information on the publication of the sold price, you may refer to the "Advertising guide for real estate brokers and agents", available on the ACAIQ website.
Advertising guide for real estate brokers and agents
ERRATUM • Advertising Guide • November 2010
----------------------- (1) 102 - By-Law of the ACAIQ (2) 32 - Rules of Professional Ethics of the ACAIQ