Advertising and representation

When can the price at which a property has been sold be published without violating the confidentiality rules contained in the promise to purchase?

The OACIQ is happy to give you a sneak preview of the four TV advertising capsules in English and French that will air across Québec from September 27 to October 24 as part of the OACIQ’s advertising campaign. These ads use quasi-realistic, humoristic situations to show that some things are better left to the professionals.

Since August 17, 2010, brokers who attend the mandatory continuing education activity on the new Real Estate Brokerage Act receive a copy of the Advertising Guide for Real estate and mortgage agencies and brokers. Brokers who attended the session before August 17 will receive their copy of the Guide in the mail.

REAL ESTATE BROKER, MORTGAGE BROKER, REAL ESTATE AGENCY

Any type of advertising, solicitation or representation, excluding periodicals (business cards, signs, brochures, radio, television, email, Internet, etc.)

PRACTICES SERIES

On September 30, 2008, the Canadian Radio-television and Telecommunications Commission (CRTC) introduced the National Do Not Call List (DNCL), a service allowing Canadians to reduce the number of unsolicited telemarketing calls they receive. Since that date, consumers are able to register their telephone numbers (land, cell or fax) free of charge on the DNCL in order to avoid receiving unwanted solicitation calls.

Newspapers often have real estate features in their pages.

PRACTICES SERIES

Due to the appearance of conflict of interest that could result from the payment of professional fees by a real estate broker or agent acting as intermediary in a real estate transaction, this practice is not recommended by the ACAIQ.

The people responsible for our road network at the Ministère des Transports noted that many real estate signs were erected within the roads’ right-of-way. Some real estate brokers or agents have had their signs disappear shortly after erecting them and have filed complaints with the police.